August 5, 2025
Our clients often say things like “I feel like I’m being annoying,” “I post all the time,” or “my audience is getting tired of hearing me say that.” Here’s the truth: your audience is just starting to pay attention right when you’re ready to stop. If you’re not making consistent sales, you probably don’t have a sales problem. You have a visibility problem.
In this episode of Bringing Simplicity Unfiltered, Greta and Judy dig deeper into Alex Hormozi’s teachings, which they practice day in and day out, to diagnose your visibility problem together and reframe that thought pattern. They don’t just tell you to show up more. They walk through how we help clients layer their visibility strategically so they stay top of mind without burning out.
Judy puts it simply: your next post or your next email is a step toward your next client. If you stop now, you’ll never get that next client.
So why do people stop? Usually because they don’t have the data we see every day showing that marketing works long before the likes show up. “Nobody’s clicking. Nobody’s liking.” Well, do you like and comment on every post you see? No. But you see it. That’s what marketing does. It gets eyeballs.
Whether you’re running ads or sending emails, you’re still building trust. When you meet someone for the first time, you don’t decide to be best friends forever, and you definitely don’t hand them $5K. You might not even want to have coffee with them yet.
Something Hormozi taught us: you should be repeating yourself. Marketing is saying the same two or three things over and over in different ways. Even with a massive book launch, affiliates everywhere, and millions spent on advertising, Hormozi has talked about meeting people who had no idea it was happening.
Most business owners quit marketing right when it’s starting to work. You think, “This is boring” or “I’ve already said this.” But because of the algorithm and busy lives, your audience hasn’t seen it. The old “seven-touch rule” is out the window. We’re hit with so much content constantly that people need to see your message far more times than that.
One client launched a strong visibility funnel with reach ads, retargeting, and story-based posts. After 10 days she said, “Everybody’s seen it already. I’m worried my audience is going to burn out.” We pulled the numbers. Less than 3% of her audience had seen the content, and that was with ad spend behind it.
If you’re only posting organically, your audience isn’t burned out. They haven’t seen it enough for your offer to sink in. And if you think one, or even 10, posts will get someone to change the way they’ve always done things, you’re mistaken. The moment you feel repetitive is usually when you’re finally becoming memorable. Visibility is earned through consistency, not creativity alone.
Your audience doesn’t need to be continuously taught. They need to be reminded that you exist and what you offer. How many times has someone said, “I didn’t know you offered that,” when it’s all over your posts and your website?
One client has a large funnel with significant ad spend, consistent targeting, 60 days of emails, and biweekly newsletters, all pointing to one thing: a live masterclass. We decided to hand-target 4,000 people already in the funnel and invite them five minutes before it started.
Every one of them had received at least 20 invitations through emails, text messages, phone calls, and personal Instagram DMs. Many had registered more than once. People still replied, “Thank you so much for telling me about this, I had no idea it existed,” and “Thanks for inviting me, hopping on now.” They came, and they booked calls, which is the goal of the masterclass.
This is the idea behind the book Go for No. If they haven’t told you to stop, keep emailing, messaging, and inviting, because it may be the perfect time for them. Ads build a subconscious relationship between you and your ideal clients. Whether they’ve bought or not, they’re still in a relationship with you. You’re dating them, and they’re hanging out until they’re ready.
Someone who went through our Simplicity Ad System wondered whether reach ads were really working, so they shut them off. Their reach dropped by about 50%, from roughly 100,000 people to 50,000, and they only have about 3,000 followers. Everyone is fighting the algorithm. Instead of fighting it, strengthen your numbers with ads.
People can’t give you money if they don’t know you exist. More importantly, they won’t give you money if they don’t know what you stand for, how you can help, and what you offer.
That’s why our ad strategy is different from most agencies. We don’t just build salesy ads. We build ads that establish you as a thought leader and position you as a disruptor, someone who stands for something that isn’t done well in your industry and speaks from a place of authority.
One of our most successful campaigns was simply a client talking to the camera. No pitch, no funnel. Just visibility, authenticity, and a message. That $500 video ad, spent over an extended period, helped build a 3X ROAS on her launch several months later. People had consumed her content and knew she had something worth hearing, so when the sale came around, they were ready and knew why they wanted to buy. The right strategy makes sales easier later, because you’re no longer a stranger.
Coaches make some of the biggest differences in the world, and getting a coach is one of the quickest ways to change your life. That’s why we focus on online coaches, and why we use marketing, sales, and automations to get your message to as many people as possible, as quickly as possible.
If you want to make a difference, you should be running ads in some way, shape, or form forever. You may not spend $2,000 or $10,000 a month forever, but you should spend something to stay in front of the people you most want to reach. Judy’s rule of thumb: if you’re a great coach, your average offer should cover your entire ad spend with one client.
Ads should never be treated as a short-term fix. We can tell quickly when someone has that mindset, and we’ve seen it in other media buyers we’ve worked with, which is part of why we decided to do this ourselves.
If you’re not making consistent sales and feel like you’re repeating yourself, it’s usually a visibility problem. In one campaign, less than 3% of a client’s audience had seen her content after 10 days, even with ad spend behind it.
Probably not. Your audience needs reminders far more often than you’d expect. The moment you feel repetitive is usually when you start becoming memorable.
Yes. When one business turned off its reach ads, its reach dropped by about half, from roughly 100,000 people to 50,000, despite having only about 3,000 followers.
It varies, but a good rule of thumb is that one client at your average offer price should cover your entire ad spend.
If you’re ready to stay top of mind without burning out, see our ads services or reach out to us.
Want more? Watch every episode of Bringing Simplicity Unfiltered on our YouTube channel.
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Bringing Simplicity is a full-service marketing and Meta Ads agency helping established online businesses scale proven offers through paid advertising, stronger systems, and smarter strategy.
