Judy started where most people wouldn’t look twice: commission-based retail in Indiana, driving 25 minutes each way through Midwest winters because she wanted to control what she earned. That job taught her something most people spend careers trying to learn: if you treat people right and run a tight operation, the money follows.

She spent five years in retail leadership, traveling with VPs, training teams, and running stores like a business owner before she had the title to match. When she burned out on retail, she applied for an executive assistant role at an online education startup — found on Craigslist, interviewed for four hours, hired on the spot. The owner’s exact words:
“I don’t know what I’ll use you for — but the way Buckle trained you is exactly what I need.”

Within two years, that startup went from $7M to $14M in annual revenue and landed on the Inc. 5000 list. Twice.

Judy doesn't just build relationships. She monetizes them. She walks into a room, reads it in five minutes, and knows exactly who needs what — and exactly how to get them there. That's the retail floor, the sales calls, the Inc. 5000 company — all the same skill, just at different scale. Every client she's ever worked with has felt it: the directness, the clarity, the sense that someone finally sees their business the way they've always hoped someone would.

Judy Smith

CEO

Greta went to school to be a social worker. She was working at a substance abuse clinic when the governor of Illinois cut 100% of funding for services benefiting women and children. Overnight, she had to figure out how to make people open their wallets for a population most people looked away from.

That problem became her superpower. She finished her master’s in leadership and development, learned grant writing, fundraising, and nonprofit marketing, and spent years traveling the US and Europe helping organizations fundraise effectively — walking into rooms, spending 30 minutes with someone, and extracting the exact message that would move strangers to act.

When her husband’s active duty military career made a stable office job impossible, she built Bringing Simplicity from her laptop. She started working with online coaches, helping them find their message and build the systems to distribute it. She got very, very good at it very, very fast.

Today Greta knows your conversion percentages, your time in pipeline, your cost per lead, and what all of it means for where you'll be in 90 days. Her dream for every client is that by the end of three months, they understand their numbers the way she does. Because that's when everything starts to compound. Greta doesn't just build marketing systems. She finds the pattern everyone else missed, and builds the machine around it.

Greta Iannuccilli

FOUNDER

When Judy looks at your business, she sees the levers most people miss. And she will tell you — directly and without apology — exactly what needs to change.

When Greta looks at your marketing, she sees the story the data is already telling — and exactly what it would take to make it convert.

Judy obsesses over making money. Greta obsesses over the data.

Together, they're unstoppable.

Greta found Judy on Upwork. Their first client together went from $20K months to $100K months in four months. They looked at each other and asked the obvious question: Can we do this again?

Their next client had spent three years trying to sell his online coaching program and made $60,000 total. Within six months of working with Judy and Greta, he had his first six-figure month. Within a year he crossed a million. He's now on track for three.

It wasn't a fluke. The machine was working.

What We're Built On