May 27, 2025
Are your own beliefs about how things “should” be done holding your business back? In this episode of Bringing Simplicity Unfiltered, Greta and Judy get a little hot and heated about the mindset blocks they see stopping online coaches, course creators, and experts from making their first $10K, growing from $10K to $100K, or going from $100K to seven figures.
Because we’re the people brought in to “do the things,” we see these breakdowns up close: people getting consistent leads but not communicating with them, then getting frustrated when nobody buys, and people who want to help others but aren’t willing to show up online, send emails, or talk to people.
There’s so much information out there about how to run a business. It’s not all false, but if you let it dictate how you operate, you can lose sight of the real questions: Is this how I want to do business? Is this how I want to serve my clients?
Judy asks it this way: would you want someone on your team who wasn’t willing to do the work? If not, why would someone want you as their coach?
We work predominantly with heart-centered entrepreneurs, and most of them have an amazing gift to give the world. When you hold it back, it hurts your business and it means that person never comes into your world. They’ll find a solution somewhere. The question is whether that solution will help them as much as yours would.
To serve people well, you have to be obsessed with your client’s solution. Judy attends about four live webinars a week because studying how others sell through webinars is part of what we teach. It frustrates her when people don’t communicate their message enough across platforms.
Many coaches get in their own way by thinking, “If I talk about my product that much, I’ll seem desperate.” Judy suggests reframing it: you’re looking for that one person who is in a dark place right now and needs someone to believe in them, someone they can turn to.
Showing up consistently isn’t nagging. It shows you’ll keep showing up and won’t disappear like a fly-by-night business. Most people don’t care the first time you mention your offer, or even the 10th time. Everyone is busy, and it’s your job to be in the corner saying, “Hey, remember me? I can help with that thing you’re struggling with.”
There are a lot of coaches out there in every niche. That’s exactly why you need to share your message. If you don’t, people have no option except someone who may not be the right fit. How many clients have told you, “I wish I’d found you sooner” or “That other program just wasn’t for me”? They didn’t know about you.
Russell Brunson has talked about how, if you don’t mention your offer enough, it can seem like a fluke. It’s the same reason movies are advertised months before they hit theaters. Seeing it ahead of time plants it in your brain so you’ll check out the trailer and consider going.
A lot of people sell the way they want to be sold to. It’s not about you. Get clear on who you want to serve, what you’re obsessed with helping them with, and what frustrates you about what they’re going through right now.
Don’t assume one email will get people to buy or book a call. They might have opened it and put their phone down. Greta has started checkouts herself and then her kids needed her, or a meeting started.
When people tell us, “I send emails all the time and nobody buys,” we ask how many. Usually it’s one or two. Even consistent posters often mention their offer only once in every 20 posts. Judy recently reviewed a launch email campaign with around 18 emails.
You’re not bothering people. They need reminders. And if they don’t want them, they’ll tell you. The book Go for No, which we recommend to everyone on our team, is about exactly this. Until someone says stop, keep going.
Maybe email just isn’t their preferred channel. We’ve had people buy a $15K program after unsubscribing from our emails, because they were still following us somewhere else.
When we create an offer fast, one of the first steps is asking your audience: What do you need help with? What’s holding you back? If someone raises their hand, your profile clearly explains how you help, and they’re following you, they’re asking for help. Not inviting them to join you is a disservice.
Say it more than once. They’re probably on vacation or juggling a million things. Then your story pops up and they think, “Oh yeah, I’ve been meaning to do that.”
Greta heard a great line in a training: don’t prime someone to be somebody else’s buyer. If you deliver all the value, help them realize they have a need, and never present yourself as the solution, they’ll go find someone else.
We see this all the time, even with well-intentioned entrepreneurs who think they talk about their offer constantly. Then we look at their opt-in sequence and the product doesn’t show up until email seven, after open rates have dropped and click-through rates are nonexistent. Emails one through five primed them, and they found a solution elsewhere.
Far more than feels comfortable. Most people won’t notice the first or even the 10th time. Mention your offer regularly across posts, emails, and stories, not once every 20 posts.
More than one or two. People get distracted, and a launch can include many emails. As a rule, keep going until someone tells you to stop.
Not if you shift your mindset. You’re showing up consistently for the person who needs your help right now, and consistency builds trust.
Early. If you wait until email seven, open and click rates may have already dropped, and your audience may have found another solution.
If you’re ready to show up more consistently with emails, funnels, and ads that actually ask for the sale, see how we help coaches or reach out to us.
Want more? Watch every episode of Bringing Simplicity Unfiltered on our YouTube channel.
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