July 29, 2025
What if the secret to selling more of your offer was creating one that’s 10 times the price? That’s the idea behind a pricing anchor.
If you’ve ever felt resistance around pricing, worried about raising your rates and scaring people away, or think your current offer is “too expensive,” this episode of Bringing Simplicity Unfiltered will shift your perspective. It kicks off our series digging into Alex Hormozi’s methods and showing exactly how we apply them to our clients. First up: his pricing anchor, with real examples from our clients’ funnels.
Most coaches feel their offer is already too expensive. So why would you create something priced even higher? Judy points to a tip from Alex Hormozi that we now use with every client: have something super, super expensive.
He has said in multiple videos that about 10% of your qualified leads just want to buy the most expensive thing. They don’t care about the price. They’re the people who tell the waiter, “You pick what I should eat.”
We help clients reframe this: think with your client’s wallet, not your own. Most people (Judy would guess about 95% of the time) wouldn’t buy their own offer at the price they’re considering. If that’s how you feel, you’ve probably priced it properly. We’ve even raised prices on our own offers just to see what would happen, and people bought without hesitation.
One client had a six-week group program priced at $750 and kept hearing, “That’s too big of an investment right now.” He asked if he should lower the price. Instead, we added a premium mastermind component. It was more expensive, and it was longer.
Adding time to the higher-priced offer increases its perceived value. And as coaches know, people often don’t take action for a couple of months after buying something high ticket. Judy herself didn’t start attending live calls in one coaching program until about seven months in.
So the positioning became: work with him for $12K in the mastermind, or work with him for six weeks for $750. For the 10%, the premium option is a no-brainer. For the other 90%, the six-week program is a no-brainer way to get to know him.
The $750 offer converted better, and he also sold two spots in the $12K mastermind. Anchoring changed the perceived value on both sides and attracted high-caliber clients.
Working with very successful entrepreneurs, people we literally watch change lives, we’ve learned that almost everyone devalues what they bring to the table. Anchoring is about confidence and positioning. It’s acknowledging the return someone will get from you, whether monetary or the fact that what took you years to learn, they can learn in six to 12 weeks.
Many clients hesitate to raise prices because they fear rejection. But once a premium offer exists, the mid-tier offer feels easier to sell, and they feel more confident pitching it. Our client pitched the $750 program on a live masterclass and got three sales on the spot, without any sales calls. Even to him, it now felt like a no-brainer. And during those six weeks he can showcase his value, which makes those buyers more likely to move into the mastermind.
Anchoring removes fear. It gives your brain a new floor, so your current price no longer feels like a ceiling.
You should be doing sales calls, especially when you’re starting out, because you need data on why people do or don’t want your offer. Prospects can tell when you’re fearful saying your price. When you know you have a lower-priced option to offer, it’s easier to say “$12K for my mastermind” with confidence. Then stop talking and let it sit.
It also helps you stay in integrity. If someone asks for a discount, you can say, “I can’t do that, because other members are paying this price and that wouldn’t be fair to them. But I do have a six-week program you could start with, and then we can talk about the mastermind.”
Ads are a bit like playing the lottery. You’re testing and figuring things out. With multiple offers, you can run ads to your low- or mid-ticket offer and, later, your high-ticket offer (which usually goes through a book-a-call or masterclass, a different strategy).
Low- and mid-ticket offers also make retargeting much stronger. Many people, especially those coming from ads for the first time, don’t want to get on a call with a stranger and share everything that’s going wrong in their business. A lower-priced offer lets them try your work on their own, see you as the expert, and get positioned for retargeting later.
Having low, mid, and high price points means:
It’s the strategy of offering a much higher-priced premium option alongside your core offer. The premium offer attracts the buyers who want the best, and it makes your core offer feel like a clear value by comparison.
Often no. Instead, consider adding a premium, longer-term offer. In our client’s case, adding a $12K mastermind helped his $750 program convert better, and he sold two mastermind spots.
Knowing you have a lower-priced option to offer removes the pressure. Say your price clearly, then stop talking.
They give you more to test and retarget. People who aren’t ready for a sales call can buy a lower-ticket offer, get to know you, and later be retargeted for your premium offer.
If you want help building offers and funnels that make your pricing feel easy, see our services or reach out to us.
Want more? Watch every episode of Bringing Simplicity Unfiltered on our YouTube channel.
© 2026 Bringing Simplicity LLC. All rights reserved. Terms & Conditions | Disclaimers | Privacy Policy
Bringing Simplicity is a full-service marketing and Meta Ads agency helping established online businesses scale proven offers through paid advertising, stronger systems, and smarter strategy.
