If you’ve ever wrapped up a launch and thought,“What went wrong? Why didn’t I hit my numbers?” you’re not alone.
A lot of people set big, exciting launch goals, but here’s the hard truth: most goals aren’t missed because your offer isn’t good. They’re missed because the goal itself was never realistic to begin with.
And nothing will make you feel more frustrated, exhausted, and defeated than chasing a number that was out of reach from the start.
That’s why, in this episode, we’re getting real about:
Why setting your launch goalbefore planning your strategy is a must
How to choose a sales target that actually fits your business and capacity
The data-driven way to map out exactly how many leads, calls, or sign-ups you need
The most important actions to focus on (and what you can finally stop stressing over)
If you’re over the launch rollercoaster—the big goals, the big push, and then... crickets—this episode is for you.
Grab your latte and open up your notes app because we’re talking about how to set launch goals that actually make sense for your business. No more chasing quick wins or setting yourself up for burnout. It’s time to create real momentum so you can scale in a way that feels good (and gets results).
After helping business owners scale to six and seven figures, we’ve seen the same five mistakes derail launches over and over. And the wildest part? Most people don’t even realize they’re making them.
Since we’re coming in hot today, here’s your fair warning—this episode MIGHT call you out. But we promise it’s packed full of tough love that will get you unstuck after a failed launch (or let’s be real… two or three).
Tune in as we break down:
•Why “posting and praying” isn’t a launch strategy (and the tactics we’ve actually seen drive conversions)
• The power of tracking the right data so you’re making strategic moves, not guessing, wasting time, or throwing money down the drain.
• How our most successful clients reverse-engineer their launch goals and crush them
• How to know when it’s time to stop DIY-ing and how the right launch team could 10x your results
If your business feels overwhelming, it’s not because you need more strategies—it’s because you need less. Too many offers, too many platforms, too much everything is slowing you down (and draining your profits).
After scaling 100s of businesses to $28M+ in revenue, we’ve seen one thing over and over: simplicity is the key to sustainable, scalable growth.
In this episode, we’re sharing our proven process for cutting the fluff that keeps so many entrepreneurs stuck so you can grow faster with less stress.
Listen in to learn:
• Why complexity stalls your growth (and what to do instead)
• The Costco Effect—how too many choices push buyers away
• The 3 key areas to simplify for a more profitable business
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