August 19, 2025
If you’re under $1 million a year, complexity is probably killing your growth. One offer, one avatar, one channel. That’s the game. In this episode of Bringing Simplicity Unfiltered, Greta and Judy break down Alex Hormozi’s advice to simplify your strategy, say no to distractions, and get reps until you hit $1 million per year.
Greta was still shaking from a phone call with Alex and Leila Hormozi the day before (she made her husband listen to the recording twice). And yes, Greta and Judy admit they’re on both Instagram and YouTube themselves. But their clients follow this rule, and it works.
Entrepreneurs tend to have huge hearts and want to serve everyone. As Judy jokes, we also love pain, so we put ourselves in painful situations. We do too much, and it burns us out. That’s why Bringing Simplicity exists: to simplify everything for entrepreneurs.
You might think, “I can do two things, or three.” But once you’re doing two things, suddenly you’re doing 20.
Judy recently talked to someone with five offers: a course, done-with-you, done-for-you, in-person, and more. It’s the “constipated buyer” problem again. Think about a shoe store where an employee brings out your size. They don’t bring every shoe in the store. They bring a couple, because too many options are overwhelming. When Judy shops at stores where she has to choose from everything herself, she usually buys less or nothing at all. Your clients feel the same way.
If you follow our process, our clients usually reach five-figure months around month three or four. Simplifying is a big part of why.
Sticking to one offer lets you communicate one clear transformation and get faster results for the people you serve. If you try to be a generalist, you probably won’t give people the specific support they need. You may be great at all of it, but the person in front of you is only ready for one piece of the pie.
Greta points to Hormozi’s own approach. He’s said he worked on his most recent book for years, but released his ideas in an order people could digest: offers, then leads, then money models. If he’d given us everything at once, none of us could have implemented it. Half of us are barely implementing what we already have.
One client had a decent business selling two programs, one for service providers and one for coaches. Her ads underperformed because we had two audiences in one ad account, and the algorithm didn’t know who to show them to. Her emails weren’t converting because people would click an ad that spoke to them, then get emails written for the other audience.
We analyzed both offers and opt-ins to see which converted better and had a higher lifetime value (who stayed with her longer), and had her put all her focus into that one offer. Did it break her soul? Absolutely. She wanted to do it all. But she trusted the process, and her sales doubled in 30 days. She also went into sales calls with more confidence and clarity, because she knew exactly who would be on the call and what problems she solves for them.
Everybody thinks showing they can do everything makes them the expert. But a master of everything is a master of none. You need to master one thing. Steph Curry has lots of talents, but he’s known for one.
Vague messaging creates vague results. On our strategy calls, coaches often tell us which offer performs best. Then we dig into the data, like click-through rates and email performance, and it’s actually a different one.
One client was sure he knew what his audience wanted. Webinars are how we usually help people get to seven figures quickly, so we ran a webinar on his topic. It crashed and burned, like we expected. Sometimes clients need to experience it.
So we narrowed his avatar. Hormozi often talks about starting with gyms, and not just any gyms: privately owned gyms, not chains. You want people to say “that’s me” at least three times. We shifted the client’s messaging to people already doing at least six figures annually who are trying to reach seven figures. Now he closes about 70% of his sales calls, and they’re easy closes. It finally clicked, and now he wants to do more. That’s how you scale: find what works and put more energy into it.
Greta had her copy of Hormozi’s book next to her (Judy did too, unplanned). She points out that he does discuss being on multiple platforms in the book, but only if you have the bandwidth to tailor content specifically for each platform. If you’re successfully on multiple platforms, you don’t have to shut them down. Just be honest about whether you can personalize content for each one.
He also talks about volume: more content means more feedback, which means faster reps on what speaks to your audience. Greta notes that our clients often succeed without huge volume because their content is paired with ads, which gets the same feedback without 200 pieces of content. If you’re focused on organic only, don’t take our “three posts a week” advice, because our three posts a week come with ads behind them.
A social media course might give you hooks or editing tips. But only you can tell your story and showcase transformations for your people. The more content you create that truly speaks to them, the more success you’ll have.
One client was splitting her time across Instagram, TikTok, YouTube, and LinkedIn. She felt like all she did was create content, and none of it converted. When we looked, it was obviously ChatGPT-written and didn’t say anything meaningful. Not exactly scroll-stopping.
We asked her favorite platform. She loved TikTok. She felt her people were there, she could go live and talk without overthinking, and she got engagement. So for 30 days, she created content only for TikTok. She went from scattered traffic to about $2,000 in sales in one week. She’s less stressed and making more money.
Her clients benefit too. When they see you consistently on one platform, they know you’ll be there for them.
Greta and Judy’s call with Alex and Leila was a reminder for them, too: you’re doing too many things, so go all in on one and bet on yourself. It’s scary, because with fewer things to blame, it puts more pressure on you. If you’re only on Instagram and others are making money there, you can’t blame Instagram. But that’s also the beautiful thing about entrepreneurship. You’re rewarded when you serve people in that focused way.
One offer lets you communicate one clear transformation, get faster results for clients, and avoid confusing your audience and the ad algorithm. One client doubled her sales in 30 days after narrowing from two offers to one.
Look at the data: which offer converts at the highest rate and which has the highest lifetime value, meaning clients stay with you longest.
Specific enough that your ideal client says “that’s me” at least three times. One client went to a 70% close rate after narrowing to businesses already doing six figures and aiming for seven.
Only if you have the bandwidth to tailor content for each platform. Otherwise, pick the one you enjoy most and where your people engage, and stay consistent there.
If you want help focusing on one offer, one avatar, and one channel, see our services or reach out to us.
Want more? Watch every episode of Bringing Simplicity Unfiltered on our YouTube channel.
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Bringing Simplicity is a full-service marketing and Meta Ads agency helping established online businesses scale proven offers through paid advertising, stronger systems, and smarter strategy.
