September 30, 2025
The fastest way to grow isn’t doing something new. It’s doing more of what actually works. You’ve probably heard that before, but in this episode of Bringing Simplicity Unfiltered, Judy and Greta shift it into a new way of thinking: how to 10X what works, simplify, and stop getting distracted by new ideas.
Entrepreneurs (Judy and Greta included) are prone to shiny object syndrome. But as Judy puts it, you need to double down on the boring stuff. That’s where businesses thrive. The concepts from classic thinkers like Napoleon Hill are still relevant because you don’t need to keep coming up with something new. This episode covers how to spot hidden constraints and bottlenecks (often you), squeeze every drop out of what’s working, and avoid the cycle Alex Hormozi describes of bouncing between optimism and despair.
A big asterisk first: scaling ads isn’t as simple as spending 10 times more, and there are nuances to everything here. But a lesson we keep relearning, especially inside Hormozi’s mentorship, is this: if your ads are working, why aren’t you spending 10X more?
That feels scary, to us and to our clients. We can get clients started seeing success with ads for as little as $1,500 a month, so suggesting $10K can feel like a lot. We don’t do it overnight. We increase spend gradually and monitor the data to make sure return on ad spend stays positive. You’ll never work with Bringing Simplicity, spend $50K, and net nothing.
We’re currently working with a client who has three solid offers that all sell well organically. She wanted ads to reach new audiences and make sure her warm market actually heard her message. She has a lot of followers and assumed she’d already sold to everyone who would buy. Over a couple of weeks, we proved that wasn’t true. She saw almost a 100% increase in sales from her warm market.
At first she wanted ads running to all three offers. Greta prefers to dial in one part of the funnel, sales strategy, and ad strategy before adding more variables. So we focused on one offer: her favorite, which also had a high organic conversion rate. It’s been extremely successful.
Greta could easily add the other two offers. But before adding more variables, we’re optimizing this one to the max. All of her direct-to-sale ad spend goes to that one offer, and day over day, more spend has brought more sales. That won’t last forever. At some point it will level off, and then we’ll introduce another offer.
It’s easy to get excited about new ads, new creatives, and new audiences. But fine-tuning each piece of the funnel before moving on wins. The boring thing beats the exciting thing every single time.
We’re taught from a young age to diversify our finances and portfolios, so it’s tempting to diversify ads across every offer. But doubling down on one core offer gives you so much data, and that data gives you the confidence to 10X. If you’ve never experienced that, you probably haven’t spent enough time in one offer. It also helps to have a third party who can see what you can’t. If 10X feels uncomfortable, start with 2X or 3X and work up.
Some of you won’t want to hear this, but if you can’t 10X your business right now, there’s a constraint, and in some way, shape, or form, it’s you. Even for Greta and Judy, when there’s a problem in the business, the first question is, “What are we doing wrong?”
When people come to us, we hear: “I don’t have time to learn ads, run ads, create ad creatives, or record ad scripts.” So how do you buy back your time? Judy references the book Buy Back Your Time and its time audit: look at where you actually spend your time, then decide what to delegate and hire out.
If that sounds scary, it used to scare us too. By doing time audits and delegating, Greta and Judy have grown three businesses to seven figures in under a year with at least 40% profit. We didn’t do it alone, and we made a lot of mistakes along the way. Every time, three key VA roles were part of what worked, and we put what we learned into a free guide on which roles to hire first and what to hand off.
Meta is much easier to navigate now with AI, so a VA can handle a lot of it. The key is getting your knowledge out of your head and into someone else’s hands.
What often happens is people decide not to hire help, then jump to whatever Susie is doing in her business. What Susie isn’t telling you is that she has five VAs behind the scenes tracking KPIs and creating graphics, so she can focus on content and revenue-generating work. If you hired even one key VA, you could buy back your time and at least 2X your business, if not 10X it.
When people hear “10X,” they often think, “You expect me to do 10 times more? I already work 12-hour days.” You don’t 10X something by doing more yourself. You 10X it by having people fill in the gaps outside your zone of genius. You don’t remove yourself from the business. You remove yourself from the parts that don’t require your brain, so you can do 10 times more of what does.
Hormozi talks about the optimism-despair cycle: excited, frustrated, quit, repeat. You have a successful model and make sales. Then all you do is manage the day-to-day. You became an entrepreneur to own your schedule, and now you work 12-hour days with constant client requests, a full inbox, nonstop social media, and lead generation.
The seven-figure entrepreneurs we work with all do the boring basics over and over, and they all have support for the things they don’t enjoy. That’s what gets them through the frustrated-and-quit phase.
When you start something new, like “I’m going to start a laundromat,” you have uninformed optimism, usually from Instagram posts that make it look easy. Then comes informed pessimism: “Wait, I still have to market this, get leads, and make sales.” Every business requires marketing and selling. Push through the valley of despair to informed optimism and, ultimately, achievement, and surround yourself with people who support you through the frustrating parts.
Success isn’t about chasing easier. It won’t magically get easier. It’s about staying with what’s hard until it works, then offloading the things you don’t love doing.
Judy points out that what people don’t tell you are the parts that make it easier: partnering with people who stay with you through the valley of despair. Susie’s fitness journey looks easy too, but she may also have meal prep, grocery delivery, or a cleaner. You need the same support in your personal life and your business. The valley of despair is where true entrepreneurs come to life. There will be times you feel stagnant. Keep pushing through and keep doing more of what works.
Instead of launching new offers or strategies, you put significantly more resources, like ad spend, into the offer and strategy already producing results, scaling gradually while watching your data.
Usually not at first. Focus your direct-to-sale ad spend on one high-converting offer, optimize it fully, and only add another offer once results level off.
Start with a time audit. Often the constraint is you, specifically your time spent on tasks that could be delegated.
Hormozi’s term for the loop many entrepreneurs fall into: excited, frustrated, quit, repeat. Breaking it means sticking with what works and getting support for the parts you don’t enjoy.
If you want help scaling the ads and offers that are already converting, see our services or reach out to us.
Want more? Watch every episode of Bringing Simplicity Unfiltered on our YouTube channel.
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Bringing Simplicity is a full-service marketing and Meta Ads agency helping established online businesses scale proven offers through paid advertising, stronger systems, and smarter strategy.
