August 12, 2025
If you haven’t hit $100K per month in revenue, your number one job isn’t building your offer. It’s advertising. It’s time to stop perfecting and start getting data. In this episode of Bringing Simplicity Unfiltered, Greta and Judy dig into Alex Hormozi’s tip on what to focus on under $100K a month: advertise, get feedback, fix the leaky bucket, and focus on delivery after revenue.
So many people come to us saying they have to build the whole course right now, without knowing if it works. Most entrepreneurs are overbuilding instead of validating. Judy points to how companies like Tesla take pre-orders to validate demand before building at scale. We work with a lot of businesses at $100K a month, and we’ve grown our own business to seven figures, so here’s the exact system we use to test offers, fix funnels, and build momentum fast.
You don’t need a perfect product. Everyone thinks they need the perfect thing, or to be better than so-and-so. What you need is data, and ads are the fastest way to get it.
Many of you are solopreneurs, maybe with a couple of VAs. Your funnel is almost like a second team member. And ads expose what your funnel isn’t telling you, so you know exactly what to fix.
Greta calls herself a recovering perfectionist. You don’t need more perfecting. You need more market proof. Your team, your friends, your audience, and even your business partner won’t always tell you the truth. Ads will.
Greta shared a personal example. She created our Ads That Convert lead magnet, and it made her heart sing. It’s full of genuinely helpful information. We ran ads to it, and got crickets.
What nobody told her, including Judy, was that it was very much in the weeds. It was written the way a media buyer and ad strategist would write it, because even we live in a glass jar. Without ads, it might have taken months of YouTube and social posts to realize it wasn’t pulling people into our pipeline. With ads, a couple hundred dollars showed us it wasn’t converting at the level Greta expected.
She can’t argue with that data. So instead of perfecting it, we’re simplifying the concepts for our ideal audience and running fast iterations, spending weeks, not months, on each version.
Judy’s takeaway: if you’ve been talking about your lead magnet for months and no one is opting in, something needs to change. Ads confirm what you suspect. Even Judy thought it was great. It was great, just not for who we were trying to help with their pain point right now.
Hormozi emphasizes that under $100K a month, delivery usually isn’t the problem. You have time right now to over-deliver for anyone you bring in. You may feel busy, but you’re probably busy on the wrong things, with a funnel that isn’t optimized and a lot done manually. You can’t deliver for anyone if you have nobody to deliver to. You need clients, and you can’t improve what hasn’t been tested.
One client was focused on making sure her workbooks and journal were perfect because people weren’t working through them. But the data showed nobody was even getting to them. People were opting in, but they weren’t her ideal avatar.
So we rebuilt her landing pages and calls to action to say exactly who each resource was for and speak to their pain points. Not only did more people opt in, but they started using the journal and workbooks and replying about them.
Your first email or text after someone opts in should ask, “What’s your major takeaway from the lead magnet?” If no one responds, the data may be telling you they’re not the right avatar, or the lead magnet isn’t that good. If people reply “This is awesome,” you’ve proven the market. Get visible first, then refine delivery.
Hormozi doesn’t say advertise after your product is ready. He says do it first. If alarm bells are going off that this is all about money, stop. This is about testing your offer and validating that it actually helps people. Until real people with different personalities go through your program, you won’t know if it works, and nobody can get those results until you advertise and they buy. That’s also why you’ll probably over-deliver at first.
For most clients under $1 million a year, we redirect their energy away from more features, videos, workbooks, and lessons toward:
Your offer probably has too many steps and tries to cram too much into three months. You need less: an activation point that helps your people create change. Then iterate on it over and over, which is why you need advertising to get lots of people through the system. What you sell today will probably look very different in six months, which is why we use the pricing strategies from our last episode.
Don’t get caught up in over-delivery. Simplify your energy and sharpen your message. Once you’re converting, then we layer in delivery optimization.
You don’t have to spend a lot. Someone in our Simplicity Ad System spent $10 a day and got about 40 leads in their first week. How long has it taken you to get 40 leads from organic posting? For most people, months.
If you’re under $100K per month, your main job is to advertise, get feedback, and fix leaks in your funnel. Focus on optimizing delivery after the revenue comes in.
No. Stop perfecting and start testing. Ads give you real market proof quickly, so you know what to change before investing months in building.
Even a small budget shows whether people opt in and buy. In our own case, a couple hundred dollars revealed a lead magnet was too technical for our audience.
Not much. One client spent $10 a day and got about 40 leads in the first week.
If you want to get market proof fast, see our ads services or reach out to us.
Want more? Watch every episode of Bringing Simplicity Unfiltered on our YouTube channel.
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Bringing Simplicity is a full-service marketing and Meta Ads agency helping established online businesses scale proven offers through paid advertising, stronger systems, and smarter strategy.
