October 28, 2025
If you want to stand out in a crowded market so people notice you, trust you, and buy from you, the work starts long before you ever hit publish or launch. If you’ve launched an offer that fell flat, gone to a networking event hoping people would recognize your name, or thought “maybe I just need to post more,” this episode is for you.
In this episode of Bringing Simplicity Unfiltered, recorded right before Judy and Greta headed to events including Spark (a Showit website conference), they break down how to stand out in a crowded market online, in person, or at an event, and how to build visibility and recognition before you ever run an ad, send a promo, or walk into a room full of potential clients.
You can’t be the best-kept secret and the most successful at the same time. If nobody knows you exist, how are you going to be successful? Your success actually starts in the pre-launch phase.
Side note from Judy: if you’re going to an event and you’re not thinking about who your potential clients are there, you’re probably going to the wrong event (unless it’s your own mastermind).
People buy based on recognition, and recognition comes from repetition. It’s not one big thing. It’s lots of tiny things:
For example, heading to Spark, Judy and Greta might talk about how the right hire can help website designers deliver sites faster, since they hire for many clients. Then when people see them in person, or see their offer, they think, “I’ve heard this person talking about this for weeks.”
Judy and Greta don’t have huge followings, and this still works. Before a recent mastermind, Judy had been connecting with the host and posting about them in her stories (not even intentionally). When she arrived, someone said, “I’ve seen you before,” on the host’s reposted stories. That gave her instant credibility. You become magnetic.
When we launched a new reach campaign for a client who wasn’t being seen, warming up the audience before ever saying “we have something for you to buy” led to a 131% increase in reach and over a 300% increase in sales. Visibility starts before you think it matters.
Whether you meet someone at a conference or they click your ad, the first thing they’ll probably do is pull up your Instagram. Be thoughtful about what they’ll see. And always create content that connects, one of our 3 C’s. We’re not creating content for the sake of content.
In-person events aren’t where Greta feels most at home, so she thinks carefully about how to show up as a brand online and in person in a way that feels manageable. The answer is value, not volume. Judy didn’t spam 50 stories before that mastermind. She posted thoughtfully, in a way that was consistent with how she always shows up as CEO.
Consistency beats chaos every time. Don’t suddenly create content that feels out of character when you launch. Create this type of content consistently, and be intentional about what’s in it leading up to a launch or event.
Most entrepreneurs think standing out means posting more. It actually means posting with intention. One powerful message repeated consistently will outperform a flood of disconnected posts. If you talk about this, then that, then something else, people won’t know who you are.
Judy adds that most people could do a bit more, but you don’t need to do 3,000% more. Some people overstate what’s needed.
In Greta’s house, everything gets looked at through a marketing lens. Her daughter was watching a YouTube Short of someone reviewing Crumbl’s weekly cookie flavors, and immediately asked to get Crumbl. Greta asked what marketing principle that was. Her daughter answered: “Subconscious.”
The interesting part: it wasn’t the company marketing it. The reviewer never said “go buy this cookie.” They just described it so well that she wanted it. Your pre-launch phase works the same way. Our reach campaigns are that kind of subconscious selling rather than “buy, buy, buy.”
Everything you experience can become content, like Greta’s cookie conversation. The visibility and success you gain offline doesn’t matter unless you talk about it. Every connection, conversation, and aha moment at an event or in daily life is potential content.
Be consistent in your messaging everywhere. Judy posts stories a few times a week, and when she misses a few days, people ask if she’s busy. We go live every Tuesday for Unfiltered. Your audience expects you to show up, whether they say it or not.
What happens at an event shouldn’t stay there. Build it into your post-event checklist, and that content keeps working long after the event or promo is over.
Whether you’re heading to an event or not, standing out in a crowded market starts right now, with consistently posting, showing up, and showing who you are and how you help.
Build recognition before you launch by consistently sharing one clear message about the transformation you provide, posting with intention rather than volume, and turning your everyday experiences and events into content.
Content aimed at the ideal client of that launch or event, sharing what you’re excited to teach or talk about. Treat it as an awareness campaign that builds authority, not a sales push.
Not necessarily. One strong message repeated consistently outperforms lots of disconnected posts. Most people need a bit more consistency, not dramatically more volume.
Post about the event and the people there beforehand, tag people and collaborate during it, and document notes, clips, and highlights you can repurpose afterward.
If you want to build visibility before your next launch with reach ads, see our services or reach out to us.
Want more? Watch every episode of Bringing Simplicity Unfiltered on our YouTube channel.
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