April 9, 2025
What happens after you’ve built a business so successful that it no longer needs you? For a lot of entrepreneurs, the next step is coaching or mentoring, teaching other people how you did what you did. In this episode of Bringing Simplicity Unfiltered, Judy and Greta talk about the clients they love working with most, why helping them build a legacy matters so much, and what to do if you’re thinking about making the move from CEO to coach.
As Judy put it, instead of a shortcut to profits, this is really your shortcut to purpose.
The clients we’re most drawn to are entrepreneurs who have been so successful that their business runs on autopilot. Maybe you’re still on the board, still a partner, or even still the CEO, but you no longer need to be there for the business to generate revenue and pay your team.
The flip side is a deep passion to teach people how you did it. You’ve probably always been the trusted advisor that people come to, saying, “I know you were successful with this, how would you handle it?” And it’s usually a topic you can’t stop talking about. You think, “I wish I had somebody like me 15 years ago.”
If you’re continuously asked to coach, and you actually enjoy talking about those topics, that’s a strong sign. Some people never want to talk about it again, and that’s okay. Maybe coaching isn’t for you. In Judy’s words, it comes down to your purpose: “I’ve made money, and now I can fulfill what truly is my purpose or my gift to the world.”
There are a lot of people who feel passionate and want to be coaches, but the coaching world is its own world. It has its own ways of doing things, and becoming seen as an authority on your topic is a whole different dimension. It’s a lot to take on and manage every single element yourself, which is what we help with.
As a coach, you’ll talk about the same three to five topics over and over again. So you have to love those topics. Think about the experts who are known for one thing. Greta points to people like Brenda Stur for the MLM world, One Peak Creative for video hooks, and John Maxwell, whose books are all about leadership, just from different angles.
Greta sees two different worlds: the forward-facing content and the behind-the-scenes work where you actually get in and help people. A common mistake is trying to tell the outside world everything you do behind the scenes. People have to consume a lot of content just to understand who you are and what you do. If it were easy to understand, they’d already be doing it themselves.
That’s why her social media strategy distills your expertise into the pieces that are most intriguing to the outside world. She uses tools like AnswerThePublic to see what people are actually searching for on Google. You may have a very nuanced way of solving a problem, but if people aren’t searching for it, it’ll float right past them.
Content has to be somewhat surface level to pull people in, but surface level doesn’t mean low value. That’s what went wrong with a lot of lead magnets. People got sick of them because so many were distilled down so far that they didn’t provide value. It’s a teeter-totter: provide value without going too deep.
Once you have your pillars, you’ll say the same thing in different ways. That ties back to our three-prong approach of an event, a VSL, and a lead magnet. For example, you might promote your lead magnet in one post, then create a similar post that re-emphasizes what’s in it without asking people to grab it. You want people to hear the same message over and over again.
Our clients often say, “I thought this was second nature to everybody.” That’s exactly what makes you special. People want information from you because they haven’t heard or thought about it the way you do. And if you’ve built a business you can walk away from, know that not many people can do that.
Greta has a master’s degree in social work, and doing good in the world has always been her heart’s mission. She realized she can only do so much on her own, but when she works with other people, the ripple effects are infinite. Our clients all have heart-centered missions and want to give back, so helping them build a legacy creates huge ripple effects together.
For Judy, her gift is showcasing other people’s talents and gifts. She believes coaches and mentors change the world, and it would be a tragedy if your genius died with you. She wants to build things that outlive, out-earn, and out-impact all of us. And the testimonials, like “I had my best month ever” or “I was going to shut my business down if I didn’t find your program,” are what we live and breathe for.
The word legacy can feel heavy, like it has to be bigger than you. But Judy’s take is that your legacy is already in you. Just being you is the legacy. Our job is to pull it out and put it into a digestible format so everyone else can see it.
We often see it before you do. People are sometimes shocked when they start getting attention and recognition. We’re not. It’s like watching a rookie player and knowing they’re going to blow up when they go pro. Many insanely successful entrepreneurs we talk to ask, “Why would anybody want to come talk to me?” It’s easy to downplay your strengths, and sometimes you need someone else to shine a light on them.
You don’t need anything pre-planned or pre-created to become a coach. Here’s where to start:
When you work with Bringing Simplicity, your number one focus is deciding what to teach first and clearly communicating what makes you unique and the transformation you offer. We handle the rest: funnels, ads, tech support, copywriting, social media, all the things.
Yes. You could probably even make six figures on your own. But if the tech, lead magnets, copywriting, and masterclass scripts sound daunting, that’s when to reach out. Real experts hire experts. Even we have our team run our ads, because it’s hard to see what makes you special from the inside.
Start by confirming you truly want to talk about your topic nonstop, then test your frameworks in genuine conversations with a few people. Listen for the questions they ask, narrow your message into three to five content pillars, and expect to iterate quickly.
No. You don’t need anything pre-planned. Your focus is what you’ll teach first and how you’re unique; we handle funnels, ads, tech, copy, and social media.
Greta usually aims for three to five pillars, then finds different ways to say the same thing about each one across posts, lead magnets, events, and ads.
Your audience needs to understand who you are and what you do before they can go deep. Surface level content pulls people in, but it still has to deliver real value.
If you’ve built a successful business and want to pursue your purpose through coaching, see how we support coaches and mentors or reach out to us. We’ll let you know if it’s something we can help with.
Want more? Watch every episode of Bringing Simplicity Unfiltered on our YouTube channel.
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